• The Ultimate Facebook Cheat Sheet: 2018 Edition.

    Constantly searching? What size should my profile pic be or my cover photo?  What’s the maximum video upload length? The answers to all your questions are here. 

    Download the full infographic here: Facebook Cheat Sheet

    Having all your data completed and filled in is a must for a successful business page. Pages that give off the impression of being under construction will reflect poorly on your brand. Having crisp, clear images and photos is also important. Getting the dimensions right is easy when you have the correct dimensions. Who likes a blurry photo?

    Size does matter. 

    Facebook Business Page size guide:

    Profile photo: 180 x 180 pixels. Displays at 160 x 160 best results when uploading a square image (360×360, 720×720 or 960×960). Facebook profile picture frame size is 183×183 pixels.
    Facebook cover photo size: 828 x 315 px (851x315px for personal profiles)
    News Feed link image size: 1200 x 900 px
    News Feed link image ratio: 4:3
    Desktop news feed display: Up to 470 x 470 px
    Mobile news feed display: Up to 626 x 840 px
    Right column image size: 254 x 133 px

    Facebook profile dimensions

    For the text: On a desktop, the news feed displays 500 characters and on mobile 110 characters. Right column ads display 90 characters.

    Text Post:

    Post size Guide

    Photo Size Guide:

    Photo size guide

    Video Post:

    Video Size Guide

    Carousel Photos:

    Corousel Size Guide

    Page likes:

    page likes size guide

    Offers Post:

    Offers size guide

    Lead Generation:

    Lead generation size guide

    Event Post:

    event post size quide

    Website Traffic Post:

    website size guide

    App Installation Post:

    app install size guide

    Download the full Facebook Cheat Sheet here.

    Quidtree is web-based SaaS that revolves around the concept that, as marketers, we need access and control to a lot of data, in order to do our job. Our data is disseminated across many different tools, and we often revert to manually assessing data in spreadsheets, just to have an overview of the data we need. As marketers, we are a clever group of people, that would like to have data-driven, automated processes in place so that we can focus on strategies and providing creative content. Quidtree gives marketers a tool to dynamically import all types of data, edit, manipulate, optimize, analyze and compare their data, as well as view and export their data. The goal is complete control and flexibility to conduct data-driven marketing efforts, with zero manual processes.

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  • Magento: An Adobe company.

    In May this year, Adobe acquired Magento for $1.68 billion. 

    The larger platform companies out there like Adobe, SAP and Oracle have been trying for years to own the complete digital customer experience market from start to end. Providing support for marketing, commerce, data management, personalization, content creation and more.

    Adobe was lacking an e-commerce platform. After multiple failed attempts at acquiring other e-commerce platforms, this acquisition comes as no surprise.

    The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally. The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries.

    In my opinion, this is where it gets a bit messy.

    The functional overlap between the two platforms is huge – from content workflows and editing, page building, SEO, user management, themes and many more. The competing functionality between the two solutions will make for a poor developer experience and for a poor merchant experience.

    The amount of innovation taking place in the martech landscape is astonishing. It would be impossible for any one company to have the best product suite across the many categories. The only way to get around this hurdle is integration. This is what they hope to achieve.

    Open Source

    I think one of the biggest things to watch in this acquisition is whether or not Adobe adopts Magento’s open source nature. Although it has been lacking in the past years, Magneto has made a huge effort to rekindle its open source community in recent years. It would be a shame to see this go to waste. Adobe has typically been open source “second” whereas Magento has been open source “first”.  My hope is that these Open Source efforts continue now that Magento is part of Adobe. If they do, its an amazing win for the Open Source community.

    Magento Commerce is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace. More information can be found at www.magento.com.

    Do you use Magento? Quidtree will soon be adding Magento functionality. Subscribe to our blog to stay up to date. Or get in contact with us and let us know what you want to see in a tool like Quidtree.

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  • IGTV. What this means for video.

    Whats is IGTV?

    Back in June, Instagram announced it would be introducing its new Instagram TV (IGTV). Coming five years after the introduction of video to Instagram this is an exciting new feature. We can’t wait to see how it changes the way we consume video content.

    The new feature can be used either through the existing app or in its own standalone app. It features longer videos, up to 1 hour in length, which can easily be discovered through channels.

    “It’s time for video to move forward, and evolve… IGTV is for watching long-from videos from your favorite creators.” Instagram CEO Kevin Systrom

    A verticle video format means a more immerse full-screen experience. This design is to help us as the marketer to get closer the consumer. Having content that is mobile friendly and in a format that we already use our phones in, verticle and full screen. Content starts playing as soon as you open the app.

    No Commercials In IGTV…Yet

    “There are no ads in IGTV today,” says Systrom, but he says it’s “obviously a very reasonable place [for ads] to end up.” He explained that since creators are investing a lot of time into IGTV videos, he wants to make that sustainable by offering them a way to monetize in the future. Instagram isn’t paying any creators directly for IGTV videos either like Facebook did to kick-start its flopped Facebook Watch video hub.

    With 1 billion users on Instagram, IGTV could be popular with creators not only trying to earn money but grow their audience. Instagram is expected to introduce a monetization option for IGTV creators, possibly including ad revenue shares. Instagrams large user base is attractive to us advertisers. eMarketer already expects Instagram to earn $5.48 billion in U.S. ad revenue in 2018.

    Getting Started on IGTV

    There is an IGTV button in the top right-hand corner of the regular Instagram app. Also, there is a separate IGTV app. When you install the new app and launch it, it allows you to link to your regular Instagram account so you can publish longer-form videos, up to ten minutes (up to an hour if you have a “bigger” channel). One of the great things is that you keep all your followers between the two.

    Some tips for making great videos:

    Most obviously, SHOOT VERTICLE VIDEO! Ok so I thought this one would be clear as day. But after using IGTV for a month now I notice some channels are recycling old YouTube Videos (horizontal)! We are smarter than this!

    Short and sweet: Unless you are teaching a masterclass or have an intoxicating personality, most likely the user won’t want to be watching for longer than 5 minutes. Keeping someone’s attention in this content-rich environment is near impossible. Keep it short, keep it simple.

    Create a structure: I only have to mention the word Netflix, to remind you how much people love watching a series. Creating videos that are part of a series will keep the viewer more engaged and coming back for more. The same goes for posting on a consistent basis. Let your followers know when you will be posting, preferably at the same time every week and then stick to it! It will be like waiting for the next episode of their favourite show to come out.

    Add Some Special Effects: Instagram has some awesome filters and graphics to help make your videos pop. And if you are using editing software then use it to make your videos stand out.

    Don’t forget to promote: Make little teaser clips in your Instagram Stories, and tell your followers that they can see the full video on your IGTV channel. Bringing in more subscribers and followers.

    Make sure to subscribe to our blog for updates on everything marketing. Quidtree is a feed management tool made specifically for you, the marketer.

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  • Instagram Updates – Topic Channels and IGTV Handbook.

    Who is ready for Instagram updates? We certainly are!

    Last month included a few huge changes to the way we use the platform, like IGTV. This month brings a myriad of smaller updates, like Topic Channels, that is going to help us not only boost our marketing efforts but also improve usability for the user and the way they interact with Instagram.

    So let’s get stuck in:

    After the rollout of IGTV, Instagram has published the IGTV Creators Handbook. The official 50-page guide is free to download and includes everything from tutorials on how to use the platform and the best practices that they recommend. Included in the guide is a whole bunch of recommended apps that will help create engaging content to maximise your results.

    Topic Channels

    Topic Channels are an exciting new feature that is very exciting for marketers. They will offer a new way for marketers to potentially connect with more members of your target audiences who haven’t come across your profiles yet.

    When you enter the Explore section on, the channels will appear at the top, showing Instagrammers various categories of posts they wish to see.

    According to Instagram, over 200 million users visit the explore tab every day. Topic Channels now gives the user the opportunity to browse through posts that they are interested in. Meaning that the user is browsing more intentionally.

    When a user opens the page, they will see a tray at the top with personalized channels. This includes a ‘For You’ channel, which has a mix of posts tailored to their interests. They will also see channels on topics they might like such as Art, Sports, Beauty or Fashion – as well as a list of hashtags, giving them more ways to explore their interests. These hashtags can be used to elevate your own posts and to increase your reach. If Instagram is listing them, then there is a probability that these hashtags are popular and are being used by your target audience.

    Video Chat

    This month Instagram also introduces video to its chat function. Although we have seen video chat on most social media platforms for a while now, its a welcomed addition. You have the ability to chat with anyone you have a direct message thread with. This means you can use it as an extra way to help your customers where a face to face conversation is much more beneficial, for example, troubleshooting.

  • New Facebook Platform Product Changes and Policy Updates

    Facebook continues to make changes to the way the platform works for everyone. Starting from August 1st there will a huge change in the way marketers can schedule their content and use apps for automation. The changes will include Platform Policy updates including changes to the way we transfer data outside of the app, the use of current service providers and the way our data is processed.

    Unfortunately it will no longer be possible to post or schedule to personal Facebook profiles using automation software eg Hootsuite, Quuu. Personal profiles will no longer be an option when composing on these apps.

    Posts scheduled to publish after August 1st will not be published.

    The best way to avoid this is to create a business page.

    Hootsuite has said you will still be able to have your personal profile in your dashboard for “monitoring, assigning and sharing from streams.

    These updates will not effect Facebook Pages.

    Target functionality for Facebook Page posts will be reduced.

    Facebook will now remove the option to filter by gender or language when publishing to Facebook Pages.

    Posting will be restricted to age targeting by requiring you to specify a minimum age of either 13,17,18,19 or 21.

    Other targeting like interested in, relationship status and location will still be supported.

    These changes will mostly effect those working on their personal brand. It is yet to be announced if Facebook owned Instagram will follow suit. Instagram has only recently released API’s to make scheduling possible through third party apps. If it does follow suit we would likely see an increase in personal Instagrams being switched to a business profiles. Now, with the requirement to link a business profile with a business page on Facebook, there will be a dramatic increase in Facebook Pages made purely as a placeholder.

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