Marketing

  • The Ultimate Facebook Cheat Sheet: 2018 Edition.

    Constantly searching? What size should my profile pic be or my cover photo?  What’s the maximum video upload length? The answers to all your questions are here. 

    Download the full infographic here: Facebook Cheat Sheet


    Having all your data completed and filled in is a must for a successful business page. Pages that give off the impression of being under construction will reflect poorly on your brand. Having crisp, clear images and photos is also important. Getting the dimensions right is easy when you have the correct dimensions. Who likes a blurry photo?

    Size does matter. 


    Facebook Business Page size guide:

    Profile photo: 180 x 180 pixels. Displays at 160 x 160 best results when uploading a square image (360×360, 720×720 or 960×960). Facebook profile picture frame size is 183×183 pixels.
    Facebook cover photo size: 828 x 315 px (851x315px for personal profiles)
    News Feed link image size: 1200 x 900 px
    News Feed link image ratio: 4:3
    Desktop news feed display: Up to 470 x 470 px
    Mobile news feed display: Up to 626 x 840 px
    Right column image size: 254 x 133 px

    Facebook profile dimensions

    For the text: On a desktop, the news feed displays 500 characters and on mobile 110 characters. Right column ads display 90 characters.


    Text Post:

    Post size Guide


    Photo Size Guide:

    Photo size guide


    Video Post:

    Video Size Guide


    Carousel Photos:

    Corousel Size Guide


    Page likes:

    page likes size guide


    Offers Post:

    Offers size guide


    Lead Generation:

    Lead generation size guide


    Event Post:

    event post size quide


    Website Traffic Post:

    website size guide


    App Installation Post:

    app install size guide


    Download the full Facebook Cheat Sheet here.


    Quidtree is web-based SaaS that revolves around the concept that, as marketers, we need access and control to a lot of data, in order to do our job. Our data is disseminated across many different tools, and we often revert to manually assessing data in spreadsheets, just to have an overview of the data we need. As marketers, we are a clever group of people, that would like to have data-driven, automated processes in place so that we can focus on strategies and providing creative content. Quidtree gives marketers a tool to dynamically import all types of data, edit, manipulate, optimize, analyze and compare their data, as well as view and export their data. The goal is complete control and flexibility to conduct data-driven marketing efforts, with zero manual processes.

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  • Getting started with the simple Hashtag – Where, why and how.

    First known as the number sign or a tic-tac-toe board, the hash symbol has become a household name. Its reincarnation as the hashtag started over 11 years ago, can you believe? It was once used as every second word in tweets and then migrated its way to other social platforms and has now grown to encompass social movements and moments captured around the world.

    It is the defining symbol of the digital age. With advertisements, campaigns and brands constantly in our face it’s hard to find one that doesn’t don the hashtag. Its a marketing tactic used to create communities, awareness and dedicated channels to boost the bottom line and find new audiences.

    The benefits of creating a hashtag for your business are huge. Essentially they give you a direct channel for customer engagement and is also a great marketing resource.

    Hashtags can be phrases used by your customers to interact with brands. This helps customers remember your brand.

    Hashtags will increase your traffic, clicks and engagement. These things should already be factored into your businesses social media ROI strategy.

    Hashtags will help your increase clicks, traffic and engagement with your content. Factoring hashtags into your businesses social media ROI strategy is a must. When deciding on what hashtags to use, take into consideration what goals you want to achieve and customize accordingly. These goals could be:

    • Increase brand conversations with your company
    • Be more visible on a specific social network
    • Find hashtags related to you
    • Increase total link clicks
    • Measure total reach
    • Increase mentions
    • Have a better grasp of social media trends
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    Hashtags have different benefits for each social network:

    Twitter:

    Hashtags originated from Twitter. This means twitter provides the perfect platform to use hashtags. Discover, conversations and following major worldwide trends. For businesses using popular hashtags means you have the chance to have more viewers on your tweet, increasing your exposure.

    An advantage of hashtags on Twitter is that you can link each Tweet. Instagram however only lets you put a link in your bio. This makes Twitter less confusing your audience to get from your social media to your website or marketing pages.

    Also, Twitter’s search features make it simple for branded hashtags. These hashtags are unique to a brand but are easily discoverable from other Tweets. This is why so many brands do social media campaigns on Twitter. For most businesses, it’s hard to go wrong with this channel.

    One area you might want to avoid with Twitter hashtags is with visual content. While Twitter supports images and videos, users tend to engage more with visual content on Instagram. This platform is perfect for contests, promotions and other heavily-visual content.

    Instagram Hashtags:

    Instagram hashtags are frequently searched, so your chance of discovery is increased. One issue is that Instagrams hashtags aren’t very cross-network promotional. While you can link to your Facebook or Twitter in your bio, you would normally want to leave that space to link to your marketing pages and websites.

    A huge benefit of hashtagging on Instagram is that you can use up to 30 tags per post. Normally less is more with hashtags but with Instagram, you can hide them by putting them in the first comment. Doing this avoids over tagging your posts and spamming your followers.

    Facebook Hashtags:

    Facebook hashtags are unique. While they’re not nearly as popular as Instagram or Twitter, hashtags are still effective here. With Twitter you see every Tweet using a specific hashtag. But on Facebook, hashtags categorize by popularity and date used. However, you can filter by who posted the hashtag, tagged location and date posted.

    Unlike Instagram hashtags, it’s best to use a few as possible. A Surepayroll infographic showed Facebook posts with 1-2 hashtags receive 177 more interactions on average per post compared to those with 3-5 hashtags.

    mindful marketing hashtag

    Start Getting Creative

    Now that you have your goals and networks mapped out, it’s time to get creative. However, there’s an important balance between getting too creative or being too dull. Hashtags have to be unique and relevant to your business.

    Don’t simply create a hashtag to have one. Instead, make sure this is something that will stick with your audience in a positive way.

    Some tips to help you get started:

    • On the shorter side
    • Easy to remember
    • Consistent with your brand
    • Exclusive to your brand
    • Focused on one message
    • Unique and not generic

    Following these basic tips will almost guarantee you will see results.

  • Facebook introduces Flight Ads, letting advertisers target users searching for flights on travel sites and apps.

    Facebook expanded the options airlines have for reaching potential travellers with its flight ads, which were previously referred to as dynamic ads for travel for flight.

    It was already possible for Airlines to use the existing dynamic ads to target people who had visited their websites or used their applications while searching for flights.

    Facebook announced this morning that airlines now have the ability to target people who express interest in travel.

    “Let’s say people are looking at holiday trips to Mexico by browsing several airline sites and flight pricing apps. Airline brands can now use flight ads to reach those people with tailored ads promoting relevant flight routes. In addition, travellers who visit a travel-related Facebook page but have not yet chosen a trip destination may see an ad to visit an airline brand’s site.” Facebook said in a post.

    It also said that the information used in these new ads is aggregated and anonymized, ensuring users data protection. It will also be possible to opt out of those ads by clicking the x or adjusting their Ad Preference settings.

    The global rollout will happen in the coming weeks and will be seen on Facebook, Instagram and the Facebook Audience Network.

    The social network added that airlines can use these new ads to reach customers without obtaining any personal information about them.


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  • Magento: An Adobe company.

    In May this year, Adobe acquired Magento for $1.68 billion. 

    The larger platform companies out there like Adobe, SAP and Oracle have been trying for years to own the complete digital customer experience market from start to end. Providing support for marketing, commerce, data management, personalization, content creation and more.

    Adobe was lacking an e-commerce platform. After multiple failed attempts at acquiring other e-commerce platforms, this acquisition comes as no surprise.

    The addition of the Magento Commerce Cloud will enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally. The Magento Platform brings together digital commerce, order management and predictive intelligence into a unified commerce platform enabling shopping experiences across a wide array of industries.

    In my opinion, this is where it gets a bit messy.

    The functional overlap between the two platforms is huge – from content workflows and editing, page building, SEO, user management, themes and many more. The competing functionality between the two solutions will make for a poor developer experience and for a poor merchant experience.

    The amount of innovation taking place in the martech landscape is astonishing. It would be impossible for any one company to have the best product suite across the many categories. The only way to get around this hurdle is integration. This is what they hope to achieve.

    Open Source

    I think one of the biggest things to watch in this acquisition is whether or not Adobe adopts Magento’s open source nature. Although it has been lacking in the past years, Magneto has made a huge effort to rekindle its open source community in recent years. It would be a shame to see this go to waste. Adobe has typically been open source “second” whereas Magento has been open source “first”.  My hope is that these Open Source efforts continue now that Magento is part of Adobe. If they do, its an amazing win for the Open Source community.

    Magento Commerce is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace. More information can be found at www.magento.com.

    Do you use Magento? Quidtree will soon be adding Magento functionality. Subscribe to our blog to stay up to date. Or get in contact with us and let us know what you want to see in a tool like Quidtree.

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  • IGTV. What this means for video.

    Whats is IGTV?

    Back in June, Instagram announced it would be introducing its new Instagram TV (IGTV). Coming five years after the introduction of video to Instagram this is an exciting new feature. We can’t wait to see how it changes the way we consume video content.

    The new feature can be used either through the existing app or in its own standalone app. It features longer videos, up to 1 hour in length, which can easily be discovered through channels.

    “It’s time for video to move forward, and evolve… IGTV is for watching long-from videos from your favorite creators.” Instagram CEO Kevin Systrom

    A verticle video format means a more immerse full-screen experience. This design is to help us as the marketer to get closer the consumer. Having content that is mobile friendly and in a format that we already use our phones in, verticle and full screen. Content starts playing as soon as you open the app.

    No Commercials In IGTV…Yet

    “There are no ads in IGTV today,” says Systrom, but he says it’s “obviously a very reasonable place [for ads] to end up.” He explained that since creators are investing a lot of time into IGTV videos, he wants to make that sustainable by offering them a way to monetize in the future. Instagram isn’t paying any creators directly for IGTV videos either like Facebook did to kick-start its flopped Facebook Watch video hub.

    With 1 billion users on Instagram, IGTV could be popular with creators not only trying to earn money but grow their audience. Instagram is expected to introduce a monetization option for IGTV creators, possibly including ad revenue shares. Instagrams large user base is attractive to us advertisers. eMarketer already expects Instagram to earn $5.48 billion in U.S. ad revenue in 2018.

    Getting Started on IGTV

    There is an IGTV button in the top right-hand corner of the regular Instagram app. Also, there is a separate IGTV app. When you install the new app and launch it, it allows you to link to your regular Instagram account so you can publish longer-form videos, up to ten minutes (up to an hour if you have a “bigger” channel). One of the great things is that you keep all your followers between the two.

    Some tips for making great videos:

    Most obviously, SHOOT VERTICLE VIDEO! Ok so I thought this one would be clear as day. But after using IGTV for a month now I notice some channels are recycling old YouTube Videos (horizontal)! We are smarter than this!

    Short and sweet: Unless you are teaching a masterclass or have an intoxicating personality, most likely the user won’t want to be watching for longer than 5 minutes. Keeping someone’s attention in this content-rich environment is near impossible. Keep it short, keep it simple.

    Create a structure: I only have to mention the word Netflix, to remind you how much people love watching a series. Creating videos that are part of a series will keep the viewer more engaged and coming back for more. The same goes for posting on a consistent basis. Let your followers know when you will be posting, preferably at the same time every week and then stick to it! It will be like waiting for the next episode of their favourite show to come out.

    Add Some Special Effects: Instagram has some awesome filters and graphics to help make your videos pop. And if you are using editing software then use it to make your videos stand out.

    Don’t forget to promote: Make little teaser clips in your Instagram Stories, and tell your followers that they can see the full video on your IGTV channel. Bringing in more subscribers and followers.


    Make sure to subscribe to our blog for updates on everything marketing. Quidtree is a feed management tool made specifically for you, the marketer.

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