• Getting started with the simple Hashtag – Where, why and how.

    First known as the number sign or a tic-tac-toe board, the hash symbol has become a household name. Its reincarnation as the hashtag started over 11 years ago, can you believe? It was once used as every second word in tweets and then migrated its way to other social platforms and has now grown to encompass social movements and moments captured around the world.

    It is the defining symbol of the digital age. With advertisements, campaigns and brands constantly in our face it’s hard to find one that doesn’t don the hashtag. Its a marketing tactic used to create communities, awareness and dedicated channels to boost the bottom line and find new audiences.

    The benefits of creating a hashtag for your business are huge. Essentially they give you a direct channel for customer engagement and is also a great marketing resource.

    Hashtags can be phrases used by your customers to interact with brands. This helps customers remember your brand.

    Hashtags will increase your traffic, clicks and engagement. These things should already be factored into your businesses social media ROI strategy.

    Hashtags will help your increase clicks, traffic and engagement with your content. Factoring hashtags into your businesses social media ROI strategy is a must. When deciding on what hashtags to use, take into consideration what goals you want to achieve and customize accordingly. These goals could be:

    • Increase brand conversations with your company
    • Be more visible on a specific social network
    • Find hashtags related to you
    • Increase total link clicks
    • Measure total reach
    • Increase mentions
    • Have a better grasp of social media trends
    Selling products online? Manage all your product data feeds all in one place for FREE. Get started now!

    Hashtags have different benefits for each social network:


    Hashtags originated from Twitter. This means twitter provides the perfect platform to use hashtags. Discover, conversations and following major worldwide trends. For businesses using popular hashtags means you have the chance to have more viewers on your tweet, increasing your exposure.

    An advantage of hashtags on Twitter is that you can link each Tweet. Instagram however only lets you put a link in your bio. This makes Twitter less confusing your audience to get from your social media to your website or marketing pages.

    Also, Twitter’s search features make it simple for branded hashtags. These hashtags are unique to a brand but are easily discoverable from other Tweets. This is why so many brands do social media campaigns on Twitter. For most businesses, it’s hard to go wrong with this channel.

    One area you might want to avoid with Twitter hashtags is with visual content. While Twitter supports images and videos, users tend to engage more with visual content on Instagram. This platform is perfect for contests, promotions and other heavily-visual content.

    Instagram Hashtags:

    Instagram hashtags are frequently searched, so your chance of discovery is increased. One issue is that Instagrams hashtags aren’t very cross-network promotional. While you can link to your Facebook or Twitter in your bio, you would normally want to leave that space to link to your marketing pages and websites.

    A huge benefit of hashtagging on Instagram is that you can use up to 30 tags per post. Normally less is more with hashtags but with Instagram, you can hide them by putting them in the first comment. Doing this avoids over tagging your posts and spamming your followers.

    Facebook Hashtags:

    Facebook hashtags are unique. While they’re not nearly as popular as Instagram or Twitter, hashtags are still effective here. With Twitter you see every Tweet using a specific hashtag. But on Facebook, hashtags categorize by popularity and date used. However, you can filter by who posted the hashtag, tagged location and date posted.

    Unlike Instagram hashtags, it’s best to use a few as possible. A Surepayroll infographic showed Facebook posts with 1-2 hashtags receive 177 more interactions on average per post compared to those with 3-5 hashtags.

    mindful marketing hashtag

    Start Getting Creative

    Now that you have your goals and networks mapped out, it’s time to get creative. However, there’s an important balance between getting too creative or being too dull. Hashtags have to be unique and relevant to your business.

    Don’t simply create a hashtag to have one. Instead, make sure this is something that will stick with your audience in a positive way.

    Some tips to help you get started:

    • On the shorter side
    • Easy to remember
    • Consistent with your brand
    • Exclusive to your brand
    • Focused on one message
    • Unique and not generic

    Following these basic tips will almost guarantee you will see results.

  • IGTV. What this means for video.

    Whats is IGTV?

    Back in June, Instagram announced it would be introducing its new Instagram TV (IGTV). Coming five years after the introduction of video to Instagram this is an exciting new feature. We can’t wait to see how it changes the way we consume video content.

    The new feature can be used either through the existing app or in its own standalone app. It features longer videos, up to 1 hour in length, which can easily be discovered through channels.

    “It’s time for video to move forward, and evolve… IGTV is for watching long-from videos from your favorite creators.” Instagram CEO Kevin Systrom

    A verticle video format means a more immerse full-screen experience. This design is to help us as the marketer to get closer the consumer. Having content that is mobile friendly and in a format that we already use our phones in, verticle and full screen. Content starts playing as soon as you open the app.

    No Commercials In IGTV…Yet

    “There are no ads in IGTV today,” says Systrom, but he says it’s “obviously a very reasonable place [for ads] to end up.” He explained that since creators are investing a lot of time into IGTV videos, he wants to make that sustainable by offering them a way to monetize in the future. Instagram isn’t paying any creators directly for IGTV videos either like Facebook did to kick-start its flopped Facebook Watch video hub.

    With 1 billion users on Instagram, IGTV could be popular with creators not only trying to earn money but grow their audience. Instagram is expected to introduce a monetization option for IGTV creators, possibly including ad revenue shares. Instagrams large user base is attractive to us advertisers. eMarketer already expects Instagram to earn $5.48 billion in U.S. ad revenue in 2018.

    Getting Started on IGTV

    There is an IGTV button in the top right-hand corner of the regular Instagram app. Also, there is a separate IGTV app. When you install the new app and launch it, it allows you to link to your regular Instagram account so you can publish longer-form videos, up to ten minutes (up to an hour if you have a “bigger” channel). One of the great things is that you keep all your followers between the two.

    Some tips for making great videos:

    Most obviously, SHOOT VERTICLE VIDEO! Ok so I thought this one would be clear as day. But after using IGTV for a month now I notice some channels are recycling old YouTube Videos (horizontal)! We are smarter than this!

    Short and sweet: Unless you are teaching a masterclass or have an intoxicating personality, most likely the user won’t want to be watching for longer than 5 minutes. Keeping someone’s attention in this content-rich environment is near impossible. Keep it short, keep it simple.

    Create a structure: I only have to mention the word Netflix, to remind you how much people love watching a series. Creating videos that are part of a series will keep the viewer more engaged and coming back for more. The same goes for posting on a consistent basis. Let your followers know when you will be posting, preferably at the same time every week and then stick to it! It will be like waiting for the next episode of their favourite show to come out.

    Add Some Special Effects: Instagram has some awesome filters and graphics to help make your videos pop. And if you are using editing software then use it to make your videos stand out.

    Don’t forget to promote: Make little teaser clips in your Instagram Stories, and tell your followers that they can see the full video on your IGTV channel. Bringing in more subscribers and followers.

    Make sure to subscribe to our blog for updates on everything marketing. Quidtree is a feed management tool made specifically for you, the marketer.

    Manage your data for free
  • Instagram Updates – Topic Channels and IGTV Handbook.

    Who is ready for Instagram updates? We certainly are!

    Last month included a few huge changes to the way we use the platform, like IGTV. This month brings a myriad of smaller updates, like Topic Channels, that is going to help us not only boost our marketing efforts but also improve usability for the user and the way they interact with Instagram.

    So let’s get stuck in:

    After the rollout of IGTV, Instagram has published the IGTV Creators Handbook. The official 50-page guide is free to download and includes everything from tutorials on how to use the platform and the best practices that they recommend. Included in the guide is a whole bunch of recommended apps that will help create engaging content to maximise your results.

    Topic Channels

    Topic Channels are an exciting new feature that is very exciting for marketers. They will offer a new way for marketers to potentially connect with more members of your target audiences who haven’t come across your profiles yet.

    When you enter the Explore section on, the channels will appear at the top, showing Instagrammers various categories of posts they wish to see.

    According to Instagram, over 200 million users visit the explore tab every day. Topic Channels now gives the user the opportunity to browse through posts that they are interested in. Meaning that the user is browsing more intentionally.

    When a user opens the page, they will see a tray at the top with personalized channels. This includes a ‘For You’ channel, which has a mix of posts tailored to their interests. They will also see channels on topics they might like such as Art, Sports, Beauty or Fashion – as well as a list of hashtags, giving them more ways to explore their interests. These hashtags can be used to elevate your own posts and to increase your reach. If Instagram is listing them, then there is a probability that these hashtags are popular and are being used by your target audience.

    Video Chat

    This month Instagram also introduces video to its chat function. Although we have seen video chat on most social media platforms for a while now, its a welcomed addition. You have the ability to chat with anyone you have a direct message thread with. This means you can use it as an extra way to help your customers where a face to face conversation is much more beneficial, for example, troubleshooting.

Back to top button
Skip to toolbar