• The Ultimate Facebook Cheat Sheet: 2018 Edition.

    Constantly searching? What size should my profile pic be or my cover photo?  What’s the maximum video upload length? The answers to all your questions are here. 

    Download the full infographic here: Facebook Cheat Sheet

    Having all your data completed and filled in is a must for a successful business page. Pages that give off the impression of being under construction will reflect poorly on your brand. Having crisp, clear images and photos is also important. Getting the dimensions right is easy when you have the correct dimensions. Who likes a blurry photo?

    Size does matter. 

    Facebook Business Page size guide:

    Profile photo: 180 x 180 pixels. Displays at 160 x 160 best results when uploading a square image (360×360, 720×720 or 960×960). Facebook profile picture frame size is 183×183 pixels.
    Facebook cover photo size: 828 x 315 px (851x315px for personal profiles)
    News Feed link image size: 1200 x 900 px
    News Feed link image ratio: 4:3
    Desktop news feed display: Up to 470 x 470 px
    Mobile news feed display: Up to 626 x 840 px
    Right column image size: 254 x 133 px

    Facebook profile dimensions

    For the text: On a desktop, the news feed displays 500 characters and on mobile 110 characters. Right column ads display 90 characters.

    Text Post:

    Post size Guide

    Photo Size Guide:

    Photo size guide

    Video Post:

    Video Size Guide

    Carousel Photos:

    Corousel Size Guide

    Page likes:

    page likes size guide

    Offers Post:

    Offers size guide

    Lead Generation:

    Lead generation size guide

    Event Post:

    event post size quide

    Website Traffic Post:

    website size guide

    App Installation Post:

    app install size guide

    Download the full Facebook Cheat Sheet here.

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  • Getting started with the simple Hashtag – Where, why and how.

    First known as the number sign or a tic-tac-toe board, the hash symbol has become a household name. Its reincarnation as the hashtag started over 11 years ago, can you believe? It was once used as every second word in tweets and then migrated its way to other social platforms and has now grown to encompass social movements and moments captured around the world.

    It is the defining symbol of the digital age. With advertisements, campaigns and brands constantly in our face it’s hard to find one that doesn’t don the hashtag. Its a marketing tactic used to create communities, awareness and dedicated channels to boost the bottom line and find new audiences.

    The benefits of creating a hashtag for your business are huge. Essentially they give you a direct channel for customer engagement and is also a great marketing resource.

    Hashtags can be phrases used by your customers to interact with brands. This helps customers remember your brand.

    Hashtags will increase your traffic, clicks and engagement. These things should already be factored into your businesses social media ROI strategy.

    Hashtags will help your increase clicks, traffic and engagement with your content. Factoring hashtags into your businesses social media ROI strategy is a must. When deciding on what hashtags to use, take into consideration what goals you want to achieve and customize accordingly. These goals could be:

    • Increase brand conversations with your company
    • Be more visible on a specific social network
    • Find hashtags related to you
    • Increase total link clicks
    • Measure total reach
    • Increase mentions
    • Have a better grasp of social media trends
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    Hashtags have different benefits for each social network:


    Hashtags originated from Twitter. This means twitter provides the perfect platform to use hashtags. Discover, conversations and following major worldwide trends. For businesses using popular hashtags means you have the chance to have more viewers on your tweet, increasing your exposure.

    An advantage of hashtags on Twitter is that you can link each Tweet. Instagram however only lets you put a link in your bio. This makes Twitter less confusing your audience to get from your social media to your website or marketing pages.

    Also, Twitter’s search features make it simple for branded hashtags. These hashtags are unique to a brand but are easily discoverable from other Tweets. This is why so many brands do social media campaigns on Twitter. For most businesses, it’s hard to go wrong with this channel.

    One area you might want to avoid with Twitter hashtags is with visual content. While Twitter supports images and videos, users tend to engage more with visual content on Instagram. This platform is perfect for contests, promotions and other heavily-visual content.

    Instagram Hashtags:

    Instagram hashtags are frequently searched, so your chance of discovery is increased. One issue is that Instagrams hashtags aren’t very cross-network promotional. While you can link to your Facebook or Twitter in your bio, you would normally want to leave that space to link to your marketing pages and websites.

    A huge benefit of hashtagging on Instagram is that you can use up to 30 tags per post. Normally less is more with hashtags but with Instagram, you can hide them by putting them in the first comment. Doing this avoids over tagging your posts and spamming your followers.

    Facebook Hashtags:

    Facebook hashtags are unique. While they’re not nearly as popular as Instagram or Twitter, hashtags are still effective here. With Twitter you see every Tweet using a specific hashtag. But on Facebook, hashtags categorize by popularity and date used. However, you can filter by who posted the hashtag, tagged location and date posted.

    Unlike Instagram hashtags, it’s best to use a few as possible. A Surepayroll infographic showed Facebook posts with 1-2 hashtags receive 177 more interactions on average per post compared to those with 3-5 hashtags.

    mindful marketing hashtag

    Start Getting Creative

    Now that you have your goals and networks mapped out, it’s time to get creative. However, there’s an important balance between getting too creative or being too dull. Hashtags have to be unique and relevant to your business.

    Don’t simply create a hashtag to have one. Instead, make sure this is something that will stick with your audience in a positive way.

    Some tips to help you get started:

    • On the shorter side
    • Easy to remember
    • Consistent with your brand
    • Exclusive to your brand
    • Focused on one message
    • Unique and not generic

    Following these basic tips will almost guarantee you will see results.

  • Facebook introduces Flight Ads, letting advertisers target users searching for flights on travel sites and apps.

    Facebook expanded the options airlines have for reaching potential travellers with its flight ads, which were previously referred to as dynamic ads for travel for flight.

    It was already possible for Airlines to use the existing dynamic ads to target people who had visited their websites or used their applications while searching for flights.

    Facebook announced this morning that airlines now have the ability to target people who express interest in travel.

    “Let’s say people are looking at holiday trips to Mexico by browsing several airline sites and flight pricing apps. Airline brands can now use flight ads to reach those people with tailored ads promoting relevant flight routes. In addition, travellers who visit a travel-related Facebook page but have not yet chosen a trip destination may see an ad to visit an airline brand’s site.” Facebook said in a post.

    It also said that the information used in these new ads is aggregated and anonymized, ensuring users data protection. It will also be possible to opt out of those ads by clicking the x or adjusting their Ad Preference settings.

    The global rollout will happen in the coming weeks and will be seen on Facebook, Instagram and the Facebook Audience Network.

    The social network added that airlines can use these new ads to reach customers without obtaining any personal information about them.

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  • New Facebook Platform Product Changes and Policy Updates

    Facebook continues to make changes to the way the platform works for everyone. Starting from August 1st there will a huge change in the way marketers can schedule their content and use apps for automation. The changes will include Platform Policy updates including changes to the way we transfer data outside of the app, the use of current service providers and the way our data is processed.

    Unfortunately it will no longer be possible to post or schedule to personal Facebook profiles using automation software eg Hootsuite, Quuu. Personal profiles will no longer be an option when composing on these apps.

    Posts scheduled to publish after August 1st will not be published.

    The best way to avoid this is to create a business page.

    Hootsuite has said you will still be able to have your personal profile in your dashboard for “monitoring, assigning and sharing from streams.

    These updates will not effect Facebook Pages.

    Target functionality for Facebook Page posts will be reduced.

    Facebook will now remove the option to filter by gender or language when publishing to Facebook Pages.

    Posting will be restricted to age targeting by requiring you to specify a minimum age of either 13,17,18,19 or 21.

    Other targeting like interested in, relationship status and location will still be supported.

    These changes will mostly effect those working on their personal brand. It is yet to be announced if Facebook owned Instagram will follow suit. Instagram has only recently released API’s to make scheduling possible through third party apps. If it does follow suit we would likely see an increase in personal Instagrams being switched to a business profiles. Now, with the requirement to link a business profile with a business page on Facebook, there will be a dramatic increase in Facebook Pages made purely as a placeholder.

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