Facebook expanded the options airlines have for reaching potential travellers with its flight ads, which were previously referred to as dynamic ads for travel for flight.
It was already possible for Airlines to use the existing dynamic ads to target people who had visited their websites or used their applications while searching for flights.
Facebook announced this morning that airlines now have the ability to target people who express interest in travel.
“Let’s say people are looking at holiday trips to Mexico by browsing several airline sites and flight pricing apps. Airline brands can now use flight ads to reach those people with tailored ads promoting relevant flight routes. In addition, travellers who visit a travel-related Facebook page but have not yet chosen a trip destination may see an ad to visit an airline brand’s site.” Facebook said in a post.
It also said that the information used in these new ads is aggregated and anonymized, ensuring users data protection. It will also be possible to opt out of those ads by clicking the x or adjusting their Ad Preference settings.
The global rollout will happen in the coming weeks and will be seen on Facebook, Instagram and the Facebook Audience Network.
The social network added that airlines can use these new ads to reach customers without obtaining any personal information about them.
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