• The Ultimate Facebook Cheat Sheet: 2018 Edition.

    Constantly searching? What size should my profile pic be or my cover photo?  What’s the maximum video upload length? The answers to all your questions are here. 

    Download the full infographic here: Facebook Cheat Sheet

    Having all your data completed and filled in is a must for a successful business page. Pages that give off the impression of being under construction will reflect poorly on your brand. Having crisp, clear images and photos is also important. Getting the dimensions right is easy when you have the correct dimensions. Who likes a blurry photo?

    Size does matter. 

    Facebook Business Page size guide:

    Profile photo: 180 x 180 pixels. Displays at 160 x 160 best results when uploading a square image (360×360, 720×720 or 960×960). Facebook profile picture frame size is 183×183 pixels.
    Facebook cover photo size: 828 x 315 px (851x315px for personal profiles)
    News Feed link image size: 1200 x 900 px
    News Feed link image ratio: 4:3
    Desktop news feed display: Up to 470 x 470 px
    Mobile news feed display: Up to 626 x 840 px
    Right column image size: 254 x 133 px

    Facebook profile dimensions

    For the text: On a desktop, the news feed displays 500 characters and on mobile 110 characters. Right column ads display 90 characters.

    Text Post:

    Post size Guide

    Photo Size Guide:

    Photo size guide

    Video Post:

    Video Size Guide

    Carousel Photos:

    Corousel Size Guide

    Page likes:

    page likes size guide

    Offers Post:

    Offers size guide

    Lead Generation:

    Lead generation size guide

    Event Post:

    event post size quide

    Website Traffic Post:

    website size guide

    App Installation Post:

    app install size guide

    Download the full Facebook Cheat Sheet here.

    Quidtree is web-based SaaS that revolves around the concept that, as marketers, we need access and control to a lot of data, in order to do our job. Our data is disseminated across many different tools, and we often revert to manually assessing data in spreadsheets, just to have an overview of the data we need. As marketers, we are a clever group of people, that would like to have data-driven, automated processes in place so that we can focus on strategies and providing creative content. Quidtree gives marketers a tool to dynamically import all types of data, edit, manipulate, optimize, analyze and compare their data, as well as view and export their data. The goal is complete control and flexibility to conduct data-driven marketing efforts, with zero manual processes.

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  • Getting started with the simple Hashtag – Where, why and how.

    First known as the number sign or a tic-tac-toe board, the hash symbol has become a household name. Its reincarnation as the hashtag started over 11 years ago, can you believe? It was once used as every second word in tweets and then migrated its way to other social platforms and has now grown to encompass social movements and moments captured around the world.

    It is the defining symbol of the digital age. With advertisements, campaigns and brands constantly in our face it’s hard to find one that doesn’t don the hashtag. Its a marketing tactic used to create communities, awareness and dedicated channels to boost the bottom line and find new audiences.

    The benefits of creating a hashtag for your business are huge. Essentially they give you a direct channel for customer engagement and is also a great marketing resource.

    Hashtags can be phrases used by your customers to interact with brands. This helps customers remember your brand.

    Hashtags will increase your traffic, clicks and engagement. These things should already be factored into your businesses social media ROI strategy.

    Hashtags will help your increase clicks, traffic and engagement with your content. Factoring hashtags into your businesses social media ROI strategy is a must. When deciding on what hashtags to use, take into consideration what goals you want to achieve and customize accordingly. These goals could be:

    • Increase brand conversations with your company
    • Be more visible on a specific social network
    • Find hashtags related to you
    • Increase total link clicks
    • Measure total reach
    • Increase mentions
    • Have a better grasp of social media trends
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    Hashtags have different benefits for each social network:


    Hashtags originated from Twitter. This means twitter provides the perfect platform to use hashtags. Discover, conversations and following major worldwide trends. For businesses using popular hashtags means you have the chance to have more viewers on your tweet, increasing your exposure.

    An advantage of hashtags on Twitter is that you can link each Tweet. Instagram however only lets you put a link in your bio. This makes Twitter less confusing your audience to get from your social media to your website or marketing pages.

    Also, Twitter’s search features make it simple for branded hashtags. These hashtags are unique to a brand but are easily discoverable from other Tweets. This is why so many brands do social media campaigns on Twitter. For most businesses, it’s hard to go wrong with this channel.

    One area you might want to avoid with Twitter hashtags is with visual content. While Twitter supports images and videos, users tend to engage more with visual content on Instagram. This platform is perfect for contests, promotions and other heavily-visual content.

    Instagram Hashtags:

    Instagram hashtags are frequently searched, so your chance of discovery is increased. One issue is that Instagrams hashtags aren’t very cross-network promotional. While you can link to your Facebook or Twitter in your bio, you would normally want to leave that space to link to your marketing pages and websites.

    A huge benefit of hashtagging on Instagram is that you can use up to 30 tags per post. Normally less is more with hashtags but with Instagram, you can hide them by putting them in the first comment. Doing this avoids over tagging your posts and spamming your followers.

    Facebook Hashtags:

    Facebook hashtags are unique. While they’re not nearly as popular as Instagram or Twitter, hashtags are still effective here. With Twitter you see every Tweet using a specific hashtag. But on Facebook, hashtags categorize by popularity and date used. However, you can filter by who posted the hashtag, tagged location and date posted.

    Unlike Instagram hashtags, it’s best to use a few as possible. A Surepayroll infographic showed Facebook posts with 1-2 hashtags receive 177 more interactions on average per post compared to those with 3-5 hashtags.

    mindful marketing hashtag

    Start Getting Creative

    Now that you have your goals and networks mapped out, it’s time to get creative. However, there’s an important balance between getting too creative or being too dull. Hashtags have to be unique and relevant to your business.

    Don’t simply create a hashtag to have one. Instead, make sure this is something that will stick with your audience in a positive way.

    Some tips to help you get started:

    • On the shorter side
    • Easy to remember
    • Consistent with your brand
    • Exclusive to your brand
    • Focused on one message
    • Unique and not generic

    Following these basic tips will almost guarantee you will see results.

  • Facebook introduces Flight Ads, letting advertisers target users searching for flights on travel sites and apps.

    Facebook expanded the options airlines have for reaching potential travellers with its flight ads, which were previously referred to as dynamic ads for travel for flight.

    It was already possible for Airlines to use the existing dynamic ads to target people who had visited their websites or used their applications while searching for flights.

    Facebook announced this morning that airlines now have the ability to target people who express interest in travel.

    “Let’s say people are looking at holiday trips to Mexico by browsing several airline sites and flight pricing apps. Airline brands can now use flight ads to reach those people with tailored ads promoting relevant flight routes. In addition, travellers who visit a travel-related Facebook page but have not yet chosen a trip destination may see an ad to visit an airline brand’s site.” Facebook said in a post.

    It also said that the information used in these new ads is aggregated and anonymized, ensuring users data protection. It will also be possible to opt out of those ads by clicking the x or adjusting their Ad Preference settings.

    The global rollout will happen in the coming weeks and will be seen on Facebook, Instagram and the Facebook Audience Network.

    The social network added that airlines can use these new ads to reach customers without obtaining any personal information about them.

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  • Instagram Updates – Topic Channels and IGTV Handbook.

    Who is ready for Instagram updates? We certainly are!

    Last month included a few huge changes to the way we use the platform, like IGTV. This month brings a myriad of smaller updates, like Topic Channels, that is going to help us not only boost our marketing efforts but also improve usability for the user and the way they interact with Instagram.

    So let’s get stuck in:

    After the rollout of IGTV, Instagram has published the IGTV Creators Handbook. The official 50-page guide is free to download and includes everything from tutorials on how to use the platform and the best practices that they recommend. Included in the guide is a whole bunch of recommended apps that will help create engaging content to maximise your results.

    Topic Channels

    Topic Channels are an exciting new feature that is very exciting for marketers. They will offer a new way for marketers to potentially connect with more members of your target audiences who haven’t come across your profiles yet.

    When you enter the Explore section on, the channels will appear at the top, showing Instagrammers various categories of posts they wish to see.

    According to Instagram, over 200 million users visit the explore tab every day. Topic Channels now gives the user the opportunity to browse through posts that they are interested in. Meaning that the user is browsing more intentionally.

    When a user opens the page, they will see a tray at the top with personalized channels. This includes a ‘For You’ channel, which has a mix of posts tailored to their interests. They will also see channels on topics they might like such as Art, Sports, Beauty or Fashion – as well as a list of hashtags, giving them more ways to explore their interests. These hashtags can be used to elevate your own posts and to increase your reach. If Instagram is listing them, then there is a probability that these hashtags are popular and are being used by your target audience.

    Video Chat

    This month Instagram also introduces video to its chat function. Although we have seen video chat on most social media platforms for a while now, its a welcomed addition. You have the ability to chat with anyone you have a direct message thread with. This means you can use it as an extra way to help your customers where a face to face conversation is much more beneficial, for example, troubleshooting.

  • Google is shaking things up with the marketer in mind

    Google has shaken things up a lot up this past week. Google Marketing went live on Tuesday to share the new innovations that we can expect to see in the coming year. Some of the updates included adding machine learning to Google Ads and Google Hotel Ads joining forces with Google Ads.

    Can you believe that AdWords was launched nearly 18 years ago! Was there even Google back then? It changed the world of marketing forever and gave us the opportunity to share our products and services with the world, bringing us closer together.

    Since then a lot has changed. Mobile has become a huge part of our everyday lives. Allowing people to transition between apps and content quickly. This gives us as marketers the opportunity to catch people at each and every one of the steps they take on their mobile. We can reach them on hundreds of channels, different screens and formats. The ability to deliver content-rich, stunning ads in every form is exciting. But its never been more difficult.

    Updates, Updates, Updates.

    We are constantly trying to streamline and automate everything because there is just so damn much! Googles updates will be a welcome change. They have created 3 new brands that will encompass all the tools we know and love (and loathe, but know we need).

    Google AdWords will become Google Ads

    Starting July 24, 2018, you will begin to see the new Google Ads brand which will include the new name and logo. These changes will be reflected in their new product interface, Help Center, billing documents, and more.

    Google Hotel Ads will also be merged with Google Ads. Giving hotel advertisers the ability to manage all their ads in one place.

    Google brings its powerful machine learning to Google Ads. This will benefit small businesses greatly.  “So they can stay focused on running their businesses and get results without the heavy lifting” claims Google.

    Introducing Google Marketing Platform

    Enterprise marketing teams are going to be happy with this new update. Google will enable stronger collaboration by joining DoubleClick with the Google Analytics 360 Suite to create a single brand: Google Marketing Platform.

    The reasoning behind this unification is based on feedback from marketers seeing the benefits of using ads and analytics technology side by side. Building on the existing integrations, Google is hoping to bring a better understanding of customers to deliver better business results. The new platform will bring features that “help marketers plan, buy, measure and optimize digital media and customer experience in one place”.

    DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center will be brought together. Allowing agency, creative and media teams to collaborate and execute ad campaigns on a single platform.  This feature is dubbed  Display & Video 360.

    Goodbye DoubleClick and hello Google Ad Manager

    Google Ad Manager will encompass DoubleClick for Publishers and DoubleClick Ad Exchange. Multiple screen usage and a high demand for programmatic access mean publishers need a more efficient way to manage their businesses.

    We will see dynamic ad experience with out-of-the-box support for video, native and custom ad formats. With the rise of video content, we can see the introduction of live TV and short-form content in ads everywhere. Managing all your ad sources in one place with programmatic abilities and powerful analytics tools for insights and detailed reports for smarter decision making.

    The new updates will see an increase in brand safety as well. Giving you power over advertising policies and publisher controls.

    With all these new updates we are excited to see how the marketing world reacts and benefits. We’re excited, are you?

    Quidtree is a powerful data management platform. For more information check out our website. Register for our FREE Beta trial.

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