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The Ultimate Facebook Cheat Sheet: 2018 Edition.

Constantly searching? What size should my profile pic be or my cover photo?  What’s the maximum video upload length? The answers to all your questions are here. 

Download the full infographic here: Facebook Cheat Sheet


Having all your data completed and filled in is a must for a successful business page. Pages that give off the impression of being under construction will reflect poorly on your brand. Having crisp, clear images and photos is also important. Getting the dimensions right is easy when you have the correct dimensions. Who likes a blurry photo?

Size does matter. 


Facebook Business Page size guide:

Profile photo: 180 x 180 pixels. Displays at 160 x 160 best results when uploading a square image (360×360, 720×720 or 960×960). Facebook profile picture frame size is 183×183 pixels.
Facebook cover photo size: 828 x 315 px (851x315px for personal profiles)
News Feed link image size: 1200 x 900 px
News Feed link image ratio: 4:3
Desktop news feed display: Up to 470 x 470 px
Mobile news feed display: Up to 626 x 840 px
Right column image size: 254 x 133 px

Facebook profile dimensions

For the text: On a desktop, the news feed displays 500 characters and on mobile 110 characters. Right column ads display 90 characters.


Text Post:

Post size Guide


Photo Size Guide:

Photo size guide


Video Post:

Video Size Guide


Carousel Photos:

Corousel Size Guide


Page likes:

page likes size guide


Offers Post:

Offers size guide


Lead Generation:

Lead generation size guide


Event Post:

event post size quide


Website Traffic Post:

website size guide


App Installation Post:

app install size guide


Download the full Facebook Cheat Sheet here.


Quidtree is web-based SaaS that revolves around the concept that, as marketers, we need access and control to a lot of data, in order to do our job. Our data is disseminated across many different tools, and we often revert to manually assessing data in spreadsheets, just to have an overview of the data we need. As marketers, we are a clever group of people, that would like to have data-driven, automated processes in place so that we can focus on strategies and providing creative content. Quidtree gives marketers a tool to dynamically import all types of data, edit, manipulate, optimize, analyze and compare their data, as well as view and export their data. The goal is complete control and flexibility to conduct data-driven marketing efforts, with zero manual processes.

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Liam Trimble

Hailing all the way from New Zealand, Liam brings a unique kiwi twist to the world of marketing. An extensive background in customer-focused jobs gives him his edge when it comes to knowing what the customer wants.

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