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How to get your product catalogue from Magento to Google Merchant Center.

Exporting your product data from Magento to Google Merchant Center.

Getting your product catalogue to Google Merchant Center from your Magento store can be time-consuming. Having your products of Google Merchant Center is a prerequisite for setting up Product Ads. Having your products on Google Merchant Centre is free and puts your products in the hands of Google searchers.

Google Shopping has certain specifications. This means your exports can be rejected or displayed wrong. There are many tools and plugins out there to aid the process. But using a dedicated feed management tool is your best option.

We will discuss the some of the best ways to create a feed for Google Merchant Centre from your Magento Store:

The Google Product Feed tool from Magento allows you to create a feed to supply product information to Google Merchant Center. This plugin works well but is limited in features and it can become expensive. With a flat rate regardless of the size of your store. It also limits you to only using the plugin for what it is intended for. Other tools are a lot cheaper and have more options when it comes to managing your data.

An option to replace plugins is Quidtree. This dynamic tool allows you to manage your data for multiple feeds. You can import many different forms of data. These include client, image, customer, product, purchase history, you name it, this tool can handle it.

The tool is very intuitive to use and walkthroughs are available on the Quidtree Website.

Choose what fields to include and fully automate your feed containing all your product information and variations in the correct format for Google to read. Therefore reduce the risk of your data being rejected. Set up information at a category level to apply to products in a specific category, or set storewide defaults that apply to all products.

The sliding pricing scale makes it a cost-effective way to manage the data for a company of any size. Quidtree is free to use up to 30,000 rows of data so makes it perfect for smaller businesses.

Liam Trimble

Hailing all the way from New Zealand, Liam brings a unique kiwi twist to the world of marketing. An extensive background in customer-focused jobs gives him his edge when it comes to knowing what the customer wants.

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