Instagram Updates – Topic Channels and IGTV Handbook.

Who is ready for Instagram updates? We certainly are!

Last month included a few huge changes to the way we use the platform, like IGTV. This month brings a myriad of smaller updates, like Topic Channels, that is going to help us not only boost our marketing efforts but also improve usability for the user and the way they interact with Instagram.

So let’s get stuck in:

After the rollout of IGTV, Instagram has published the IGTV Creators Handbook. The official 50-page guide is free to download and includes everything from tutorials on how to use the platform and the best practices that they recommend. Included in the guide is a whole bunch of recommended apps that will help create engaging content to maximise your results.

Topic Channels

Topic Channels are an exciting new feature that is very exciting for marketers. They will offer a new way for marketers to potentially connect with more members of your target audiences who haven’t come across your profiles yet.

When you enter the Explore section on, the channels will appear at the top, showing Instagrammers various categories of posts they wish to see.

According to Instagram, over 200 million users visit the explore tab every day. Topic Channels now gives the user the opportunity to browse through posts that they are interested in. Meaning that the user is browsing more intentionally.

When a user opens the page, they will see a tray at the top with personalized channels. This includes a ‘For You’ channel, which has a mix of posts tailored to their interests. They will also see channels on topics they might like such as Art, Sports, Beauty or Fashion – as well as a list of hashtags, giving them more ways to explore their interests. These hashtags can be used to elevate your own posts and to increase your reach. If Instagram is listing them, then there is a probability that these hashtags are popular and are being used by your target audience.

Video Chat

This month Instagram also introduces video to its chat function. Although we have seen video chat on most social media platforms for a while now, its a welcomed addition. You have the ability to chat with anyone you have a direct message thread with. This means you can use it as an extra way to help your customers where a face to face conversation is much more beneficial, for example, troubleshooting.


Liam Trimble

Hailing all the way from New Zealand, Liam brings a unique kiwi twist to the world of marketing. An extensive background in customer-focused jobs gives him his edge when it comes to knowing what the customer wants.

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